Overpriced and Underwhelming, but, still….

So the whole hypester hipster food truck thing has finally made it across the bridge and through the tunnel to the ‘burbs with the arrival of the Bay Area Nom Nom Truck in Walnut Creek. Naturally, I had to try it so, on Saturday, when I had nothing else to look forward to but an afternoon in the office catching up on paperwork, I figured I’d ease the pain by treating myself to whatever the truck had to offer.

As promised by the its website, I found the Nom Nom Truck parked at the gas station on the southwest corner of Ygnacio Valley Blvd and Civic.

I confess to a moment of sticker shock when I saw the prices and reflected on the irony of the truck’s promise of bringing banh mi “to the masses” while charging more than any Vietnamese sandwich establishment in the world and I commented to the gentleman at the window, who assured me that I would “see value” in what I got.

With that assurance, I ordered the grilled pork sandwich at $6.75, paid, got my order within what seemed like about 2 minutes, headed back to the office and ate my lunch.


I really wanted to love this, but, the truth is, I was disappointed – it was just OK.

On the good side:

  •  service is fast and the folks in the truck are friendly.
  • the sandwiches are generous – probably a third again as large as the ones you get for a third the price at places like Cam Huong and Thanh Thuy in Oakland or Dakao II in Milpitas. (You do the math on that.)
  • they have big chunks of real meat in them.
  • they’re not bad.
  • they photograph well.

On the not-so-great side:

  • they’re not so great; kinda bland, really (and where were the peppers?)
  • they cost a fortune (maybe an exaggeration)

The thing is that in Walnut Creek I can get a much better (albeit, non-Vietnamese) sandwich for the same more-or-less 7 bucks at Morruci’s or Genova and not have to pay that for the privilege of standing in the rain in a gas station parking lot. (Ok, so it wasn’t actually raining – but it was cloudy)

In short, while the guy was right when he said I’d “see value”, it wasn’t $6.75’s-worth of value. (Maybe $5?) Overall, the Nom Nom truck isn’t bad, it’s just not that special.

I’ll be back when there’s a Groupon.

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